Meet VIPE – Your New VIP Exercise Apparel Experience
When we discovered the Vipe pop-up shop filled with gorgeous activewear right in our Venice “backyard” on the iconic Abbot Kinney Blvd, we knew we needed to learn more! We went straight to the source, chatting with founder Anna Voorhees Ramirez.
Q: We love the name Vipe! Where does it come from?
A: Vipe is an acronym for VIP Exercise. V is a strong and aggressive letter. We wanted to empower women and men. We should all feel like a VIP. I strongly believe that if you look good you feel good then you will perform better. Our fabric is functional and luxurious, I believe it’s the perfect combination.
Q: The activewear market is red-hot and packed these days. What sets Vipe apart?
A: No one else has our special Vipe Vibrant fabric! I travelled three continents to meet with weavers and experts to create the most cutting-edge, high-performance fabric on the market. Our full-proof formula, tested and tried by real pro-athletes, contains non-pilling, quick-dry, breathable attributes. It is also highly absorbent and contains ZERO polyester. Most other brands can’t say the same.
Q: Sometimes we can all use a little help from our friends! We’re looking for some style tips on how to make the ultimate selection for the perfect Vipe outfit?
A: From our SS15 line, which is currently being sold on thevipe.com, try our Power tank and super soft and sleek Agility tight leggings! The mesh detail on the front and back of the tank provides the perfect balance of coverage and transparency, revealing the outline of the tank. Wear this look between sweat sessions with some black wedge sneakers and Vigor Soft Zip jacket. She’s cute before, during and after the gym in comfort ALL day!
Q: What is on the horizon for Vipe? Any interesting or excited projects you can share?
A: We do indeed! An LA pop-up shop for the full month of April at 1112 Abbot Kinney Blvd with our friends at sun-protective fashion line Mott 50, April events with Physique 57 and Body By Simone, and May events with Clay Fitness and Exhale Spa! We also have some exciting upcoming press and collaborations, so stay tuned!
Q: Vipe is available online and in select boutiques. Where should we be on the lookout?
Check us out at Four Seasons, Aman Resorts and Rosewood Spa! We also sell at exclusive pilates, yoga studios and gyms in the US and around the Netherlands. But we are extremely excited to sell Vipe at our own LA store for the month of April! Looking forward to engaging directly with our customers and expanding our reach!