The Simple Philosophy Behind Food Blog EAT. REAL. FOOD.
Take one look at the food blog EAT. REAL. FOOD. and you will want to know more. With an effortlessly chic style, Aussie-born founder Heather has created a digital space to share her love of simple cooking and healthy living. Here is her story:
Q: Tell us more about Eat. Real. Food. What inspired you to create this lifestyle brand?
A: It’s funny – everyone always asks me that! Honestly, it just sort of happened. A friend in Australia inspired me. A couple of years ago, I was on holiday in Australia and chatting with a friend. She told me to start a food blog to share the things I was already doing. She said to me “you live this. Why don’t you teach people how to do it, too?” So I did! I started mainly by posting photos and sharing thoughts over Instagram. I found my brand style and everything evolved and grew naturally from there. I used to work for Charity Waters and at Stone Barns – a non-profit farm just outside New York City. I would teach school children about sustainable farming and hold cooking classes. I have always loved the relationship between growing food and using it in the kitchen – I love sharing this message!
Q: Your website is so inspirational! Who do you turn to for personal and professional inspiration and motivation?
A: I am so inspired by some of my girlfriends in Australia who also run their own businesses. We love to bounce ideas off of each other. I am also inspired by Well+Good and Goop – lifestyle websites and brands that bring a bit of everything to the table.
Q: The recipes on your website all look drool-worthy! How did you find your passion for creating healthy dishes?
A: To be brutally honest, I actually don’t love cooking. My husband does! For me, the ideas around my food and recipes is that you can grab 4 ingredients and make amazing things. You don’t need to be a chef. It doesn’t need to be complicated. It is more about connecting with your health and being creative.
Q: We don’t know how to choose! What 2 recipes should we definitely check out and try this summer?
A: My favorite salad of all time is the tuna nicoise salad – it incorporates so many items in season during the summer. I am also a huge fan of the summer chopped salad – it is so easy to create straight from any farm stand.
Q: Tell us more about The Treehouse and the philosophy behind it?
A: The Treehouse is a retreat space in East Hampton, NY that I founded. Like so much of my business – this also just sort of happened organically. I had been living NYC on and off for 10 years and was actually in the process of setting up something similar in Australia. But then my husband had to move back to New York for work. One weekend we decided to take a fun trip and explore houses in the Hamptons – we really had no intention of buying one! But when I found this house I immediately said to him “I can do something special with this space.” So we bought it and converted it to a retreat house!
The retreats we host are for women only. The emphasis is not just on yoga. We also plan weekends that include paddle-boarding, dance, bootcamps, and all different types of fitness.
The retreats also focus on local food. I’m always interested in sharing and helping to educate participants on what is growing at the moment. What’s in season. I find that this helps people to learn how to live a balanced life.
Q: How do we get in on all of this goodness in person? What upcoming events and partnerships should we be on the lookout for?
A: We have a couple of great events planned for August: a pilates event with Erika Bloom on August 7th and a “movement therapy” event on August 14th. You can find out more about all of our events on the website!